Spaidy is an AI-powered website builder and autonomous marketing assistant designed to help businesses create, manage, and scale their online presence with minimal effort. The platform combines intelligent automation with user-friendly design tools, allowing users to generate websites, produce optimized content, and streamline digital marketing—all through guided AI workflows.

In this project, I led the end-to-end UX design, focusing on simplifying complex actions such as automated site creation, real-time content generation, and customizable layouts. I designed the full user journey—from onboarding and setup to template selection, AI-driven page creation, and post-launch management.

Key contributions included: refining interaction models for AI-assisted editing, structuring modular UI components for a scalable design system, and ensuring clarity across multi-step processes. By blending strong UX strategy with clean UI and AI-integrated workflows, the platform delivers a smooth, intuitive, and efficient website-building experience for users of all skill levels.