Plugr is an all-in-one digital ecosystem that brings together entertainment, shopping, gaming, social interaction, and rewards into a single, unified platform. Users can stream TV shows and movies, shop online, play games, chat with friends, and earn rewards—all without switching between apps.

As the UX Lead, I designed and optimized the key user journeys across these multiple verticals. This involved creating navigation frameworks that supported rapid context switching, ensuring smooth transitions between entertainment, shopping, and social features. I focused on structuring a clear information hierarchy, designing intuitive interaction patterns, and maintaining consistency across highly diverse feature sets.

I collaborated closely with product managers and engineering teams to develop a scalable design system and refine complex interaction flows, especially around real-time chat, media playback, and reward-based engagement. The result is a cohesive, visually rich experience that helps users seamlessly explore multiple activities within one integrated platform.